Poonam Naruka, widely recognized as Pooh in Korea, is a renowned YouTuber, content creator, and social media personality who documents her unique experiences as an Indian-Italian woman living in South Korea. With over 5.93 million subscribers on YouTube and 1.1 million Instagram followers, she creates engaging content about Korean culture, lifestyle, food, beauty, and travel. Her multicultural background and authentic storytelling have made her one of the most influential foreign creators in South Korea.
Pooh in Korea Biography
| Field | Details |
| Full name | Poonam Naruka |
| Gender | Female |
| Date of birth | August 17, 1995 |
| Age | 30 years (as of February 2026) |
| Place of birth | Jaipur, Rajasthan, India |
| Current residence | Seoul, South Korea |
| Nationality | Indian-Italian |
| Ethnicity | Indian |
| Zodiac sign | Leo |
| Religion | Not publicly disclosed |
| Sexual orientation | Straight |
| Height | Approximately 5 ft 4 in (164 cm) |
| Weight | Around 112 lbs (51 kg) |
| Hair colour | Black |
| Eye colour | Light Brown |
| Marital status | Single |
| Spouse | N/A |
| Children | None |
| Alma mater | Università degli Studi di Torino (University of Turin), University of Cambridge, Chonnam National University |
| Profession | YouTuber, Content Creator, Pharmacist |
| Net worth | Estimated $1.5-1.7 million (as of 2026) |
Who is Poonam Naruka (Pooh in Korea)?
Poonam Naruka, better known by her online persona Pooh in Korea, is a digital content creator who bridges three distinct cultures through her work.
Born in Jaipur, India, she relocated to Turin, Italy, during her early childhood and later moved to Seoul, South Korea, where she built her career and massive online following.
She rose to fame through her YouTube channel, which she launched in 2018. Her content showcases the daily life of a foreigner in Korea, covering topics ranging from Korean skincare routines and street food to cultural festivals and language learning tips.
What sets her apart is her ability to connect with viewers through her genuine personality and multicultural perspective.
Her channel name “Pooh in Korea” reflects her nickname and her life journey in the Korean peninsula.
She has become a cultural ambassador of sorts, helping international audiences understand Korean life while introducing Korean viewers to diverse perspectives.
How old is Pooh in Korea? Age and birthday
Poonam Naruka is 30 years old as of February 2026. She was born on August 17, 1995, in Jaipur, Rajasthan, India.
Her zodiac sign is Leo, which is known for characteristics such as confidence, creativity, and natural leadership—traits that clearly reflect in her content creation style and public presence.
Pooh in Korea’s height, weight, and body measurements
Poonam stands approximately 5 feet 4 inches (164 cm) tall and weighs around 112 pounds (51 kg). She has a slender build that she maintains through an active lifestyle.
Her physical appearance features light brown eyes and naturally black hair, which she occasionally styles differently for her content.
Career
Educational Background
Poonam received her education across multiple countries. She completed her Master’s degree in Pharmacy from Università degli Studi di Torino (University of Turin) in Italy.
Her academic journey also included studies at the prestigious University of Cambridge and Chonnam National University in South Korea, where she took Korean language courses.
Early Career and Move to Korea
After completing her pharmacy degree, Poonam received a job offer in South Korea, which prompted her move to the country.
She initially worked as a pharmacist, using her specialized education and multilingual abilities to establish herself professionally in Seoul.
YouTube and Content Creation
Poonam launched her YouTube channel “Pooh in Korea” in 2018, initially posting Korean language learning videos.
Her first videos focused on teaching Korean phrases and sharing her experiences as a foreigner navigating Korean culture.
The channel quickly gained traction as viewers appreciated her authentic approach and relatable content.
Her content evolved to include lifestyle vlogs, Korean food reviews, beauty and skincare routines, cultural exploration, and daily life experiences.
Some of her most popular videos feature Korean street food challenges, apartment tours, workplace experiences, and cultural comparisons between India, Italy, and Korea.
By 2026, her channel has amassed over 5.93 million subscribers and more than 1.4 billion views. Her most viral videos include “MY LIFE STORY | India Italy Korea,” “MY FIRST BTS JHOPE CONCERT,” and various Korean cultural experience vlogs.
Recognition and Awards
In January 2025, Poonam received the prestigious Creative Force Award from the Seoul City Government. She became one of the first Indian creators to receive this distinguished recognition, which honors influential content creators who promote Korean culture globally. Seoul Mayor Oh Se-hoon personally presented the award at the 2025 SEOULCon event.
Professional Work
While building her YouTube career, Poonam continued her professional work in Korea. She has appeared on Korean national television programs and regional TV shows in Gwangju.
Her multilingual abilities (fluent in English, Italian, Hindi, and Korean) have made her a valuable bridge between international and Korean audiences.
What is Pooh in Korea’s net worth?
As of 2026, Poonam Naruka’s net worth is estimated at around $1.5 to $1.7 million. She earns an estimated monthly income between $20,000 and $50,000 from various revenue streams.
Her primary income sources include YouTube ad revenue, brand partnerships and sponsorships, Instagram collaborations, television appearances, and promotional content for Korean beauty and lifestyle brands.
Based on analytics data, her YouTube channel generates approximately $300,000 to $470,000 annually from ad revenue alone.
Her monthly earnings fluctuate based on content output and sponsorship deals, with some months reaching over $40,000 in total income.
Her partnership with Korean tourism boards, beauty brands, and lifestyle companies adds substantially to her overall earnings.
Is Pooh in Korea married? Boyfriend and relationship status
As of February 2026, Poonam Naruka is not married and does not have a public boyfriend. She remains single and focused on her career.
While fans frequently ask about her relationship status in her Q&A videos, she maintains privacy about her personal romantic life.
In her January 2025 Q&A video titled “NEW HOUSE, KOREAN BOYFRIEND? | 2025 Q&A,” she addressed fan questions about dating but did not confirm any relationship.
She has stated that when she does enter a serious relationship, she may choose to share it with her audience, but for now, she prefers to keep that aspect of her life private.
Over the years, her content occasionally features male friends and colleagues, which sometimes leads to speculation among fans. She has clarified that not every male who appears in her videos is a romantic interest.
Family
Poonam comes from an Indian family that relocated to Italy during her early childhood. She was born in Jaipur while her mother was living in India and her father was already settled in Italy.
The family eventually reunited in Turin, Italy, where she spent most of her childhood and teenage years.
She maintains a close relationship with her parents, frequently visiting them in Italy. Her YouTube channel features several emotional family reunion videos, including “I SURPRISED MY PARENTS in INDIA” and “MEET MY FAMILY l Pooh in Italy,” which showcase her strong family bonds.
She also has a pet miniature poodle that occasionally appears in her content. Her multicultural upbringing—being born in India, raised in Italy, and working in Korea—has profoundly shaped her worldview and content creation approach.
Social media presence
As of February 2026, Poonam maintains a strong presence across multiple social media platforms. Her main Instagram account @rekhu_ has approximately 1.1 million followers.
She uses the platform primarily for lifestyle content, fashion inspiration, behind-the-scenes glimpses of her videos, and personal updates. Her Instagram reels regularly receive hundreds of thousands of views, with some exceeding over 300,000 likes.
Her YouTube channel @PoohinKorea remains her primary platform with 5.93 million subscribers and over 323 videos. She posts regular vlogs, cultural exploration content, and lifestyle videos.
Her TikTok presence features short-form content that repurposes her YouTube videos and creates platform-specific content about Korean life.
Fast facts about Pooh in Korea
- Multilingual talent: She speaks four languages fluently—English, Italian, Hindi, and Korean—making her content accessible to diverse audiences worldwide.
- Pharmacy background: She holds a Master’s degree in Pharmacy from the University of Turin, showing her academic excellence beyond content creation.
- Award-winning creator: She received the Creative Force Award from Seoul City Government in 2025, making her one of the first Indian creators to receive this honor.
- BTS superfan: She is a devoted BTS fan and has attended multiple concerts, including J-Hope’s solo concert in 2025 and various BTS-related events in Korea.
- Three-country heritage: Born in India, raised in Italy, and working in Korea, she represents a truly global perspective in her content.
- Korean language learner: Her channel started with Korean language learning content, and she now speaks Korean fluently after years of study and immersion.
- Television appearances: She has been featured on Korean national television programs, showcasing her life as a foreign resident in Korea.
- Cultural ambassador: She actively promotes Korean culture to international audiences while introducing Korean viewers to Indian and Italian perspectives.
- Fashion enthusiast: Her content frequently features Korean fashion trends, beauty routines, and styling tips that resonate with her predominantly female audience.
- Pet parent: She owns a miniature poodle that occasionally makes appearances in her vlogs and social media posts.
Read more: How Tall Is Jasmine Crockett? Height, age, net worth, family, career
Wrapping up
Poonam Naruka, known to millions as Pooh in Korea, represents a new generation of global content creators who transcend cultural boundaries.
Her unique journey from Jaipur to Turin to Seoul has positioned her as one of the most influential foreign voices in Korean digital media.
With her pharmaceutical background, multilingual abilities, and authentic storytelling, she continues to build bridges between cultures while entertaining and educating her growing audience.
Her recent Creative Force Award recognition cements her status as a cultural ambassador, and her future in content creation looks brighter than ever.
References
- Famous Birthdays. “Pooh in Korea – Age, Bio, Family”.
- Exchange4Media. “Desi by birth, K by choice: Here’s how Indian creators are riding the Hallyu wave”.
- Seoul City Government. “2025 SEOULCon Creative Force Awards”.
- Hafi. “Pooh in Korea (@poohinkorea) Net Worth and Earnings”.
- YouTube. “Pooh in Korea Channel”.
- Instagram. “Poonam Naruka | Pooh in Korea (@rekhu_)”.
- LearnKorean.in. “Top Indian YouTubers Living in Korea: Bridging Cultures Through Engaging Content”.
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